Our company is researching the possibilities
of using alternative data to analyze
and predict the prices of market assets.

Alternative data is a term used to describe anything beyond traditional financial data that can be used to provide unique insights into a company's performance and performance trends. Investors are increasingly looking for such data as a valuable source of timely information to aid in investment decisions. Alternative data gives traders an informational edge over the market. This creates opportunities for alpha or excess return on investment compared to a market index or other benchmark. Combined with advances in big data over the past decade, investor drive for alpha has led to explosive growth in demand for alternative data sources. At the same time, new data brokers and other intermediaries have emerged to provide alternative data cleansing and interpretation services.